The Beginner’s Guide to PLR & MRR: What They Are and How They Make You Money

If you’ve ever dreamed of selling digital products but felt stuck at the idea of creating everything from scratch, you’re not alone. The good news? You don’t have to.

With PLR (Private Label Rights) and MRR (Master Resell Rights), you can start selling digital products almost instantly. In this guide, we’ll break down what PLR and MRR really are, how they work, and most importantly — how they can help you make money.

What Is PLR?

PLR = Private Label Rights.

When you purchase a PLR product, you’re buying the rights to edit, customize, and rebrand it as your own. That means you can:

Add your name, logo, and branding
Update the design or text to match your style
Package it into a new product (like an eBook, course, or planner)
Use it for your website, blog, or lead magnets
Sell it as your own original digital product

👉 Think of PLR as a shortcut. Instead of starting with a blank page, you’re starting with a done-for-you draft that’s 70% complete. You just polish it and put your name on it.

What Is MRR?

MRR = Master Resell Rights.

With MRR products, you don’t just get the right to sell them — you can also give your buyers the right to resell them too.

Here’s what that looks like in action:

You buy an MRR product from Prime Digital Products.
You sell it to your audience and keep 100% of the profit.
Your customers can then resell that product to their audience.

This creates a ripple effect — you profit, your customers profit, and the product keeps generating value.

👉 Think of MRR as a ready-to-sell business in a box.

The Key Difference Between PLR and MRR

PLR = You can edit, rebrand, and sell the product as your own.
MRR = You can sell the product as-is and allow your customers to resell it too.

Both are powerful tools. PLR gives you more flexibility, while MRR gives you speed and scalability.

How PLR & MRR Make You Money

Now let’s talk about the fun part — turning these products into income.

1. Sell Digital Products Directly

Upload your eBooks, planners, or templates to your online store and sell them to your audience. Instant digital downloads mean no inventory, no shipping, and pure profit.

2. Use as Lead Magnets

Offer a PLR product for free in exchange for email signups. Once someone is on your list, you can sell them additional products and services.

3. Bundle for Higher Value

Combine several PLR or MRR products into a bundle (e.g., “Business Starter Kit”) and sell it at a premium price.

4. Upsell or Cross-Sell

Add digital products as upsells in your checkout process. Someone buying a course? Offer them a related eBook as an add-on.

5. Create Membership Sites

Offer ongoing access to your library of PLR/MRR products for a monthly fee. Recurring revenue = long-term profit.

The Benefits of Using PLR & MRR

Save Time: No need to create everything from scratch.
Save Money: Costs a fraction of hiring a writer or designer.
Launch Faster: Get products live within hours, not weeks.
Low Risk, High Reward: Small investment, big earning potential.
Scalable: Build multiple income streams quickly.

Why Prime Digital Products?

At Prime Digital Products, we make PLR and MRR simple, clear, and profitable.

✅ High-quality, ready-to-use products
✅ Clear licensing — no guesswork
✅ Categories that sell (eBooks, templates, planners, printables, and more)
✅ Instant downloads so you can launch immediately

We’re here to help entrepreneurs, creators, and small business owners save time, cut stress, and grow faster.

Final Thoughts

PLR and MRR aren’t just acronyms — they’re digital tools that can change your business.

With PLR, you can rebrand and sell products as your own.
With MRR, you can sell as-is and empower your customers to resell too.

Both options open the door to new income streams, faster launches, and smarter business growth.

👉 Don’t wait months to build your next product. Explore our store today and see how Prime Digital Products can help you launch, grow, and profit.